TORONTO - With all eyes in the basketball universe focused on the Raptors in 2016, Canadas team is positioned to look a whole lot different. With the exception of their occasionally contested team name, the Raptors are slated for a full brand makeover by the time NBA All-Star weekend rolls into town in February of 2016. Alongside Drake - Grammy award-winning artist and the teams new global ambassador - and an eclectic panel which included NBA Deputy Commissioner Adam Silver and Toronto Mayor Rob Ford, Tim Leiweke revealed an initiative to utilize the Toronto-born rap star in redesigning the Raptors image. "We are now going to submit to the league a new application for new branding and a new image and new colours, not a new name, but new branding," MLSEs chief executive announced at Monday mornings news conference. "Drake will be an ambassador and help us forge this new vision, this new buzz, this new excitement for where were taking this organization." This process has already begun according to Leiweke, who will work with MLSE, in conjunction with the NBA to complete these changes prior to the 2015-16 campaign, a monumental season for the franchise. Not only will Toronto welcome the NBAs annual showcase that year, it will also mark the organizations 20th anniversary season. "This is a team and this is a sport thats going to rock this city going forward," Leiweke said. "The NBA All-Star game gives us two years now to do some extraordinary things as we head to our 20th anniversary and create one of the greatest basketball opportunities, moments and franchises for the NBA." Leiweke has enlisted the help of Torontos most prominent entertainer. Drake will lend a hand in remaking the Raptors brand in addition to unofficially hosting events throughout All-Star week, but his role with the club could be even greater. "Weve only had initial meetings thus far," said Drake, who will have a permanent office right next to Leiwekes at MLSE headquarters. "I want to be as involved as possible. Obviously I have a busy schedule coming up, I just released an album, but anything they need me for I want to be here for, anything that can help the Raptors grow in the future." "Obviously I wont be able to be in the building everyday but Im extremely dedicated to it," the 26-year-old rap icon continued. "I do take it very seriously as a new job and as a new chapter in my life so its not just something for the sake of all the cameras. Im extremely dedicated to this franchise." Per Leiweke, Drake will be heavily involved in the design of the Torontos new logo and image, while suggestions from fans will also be incorporated. As for the team name itself, despite earlier speculation that it could be changed - and the best efforts of Leiweke - it will remain as is. "I would have changed the name," Leiweke admitted. "We took a vote and I lost." "Theres a lot of people that are smart in this organization, that have been here a while and they made a compelling case where the issue is not the name. So were going to go with them on that one and Im 100 per cent supportive." New general manager Masai Ujiri made a strong argument for keeping the name and focusing on something far more important, something that will be crucial for this team as they prepare to host the leagues marquee midseason event in 2016. "Anything you do, for me, is all based on winning," Ujiri maintained. "You can have the best name, worst name, you can have any colours you want if you have the right basketball players and thats our responsibility." "This is all great and this is beautiful for the city," he continued, "but at the end of the day my responsibility and my teams responsibility is to put that basketball team on the floor thats going to go out and try and win out there." Neither Leiweke nor Ujiri could, or cared to dodge the pressure that comes with hosting the worlds best players for the most star-studded event that professional basketball has to offer. With great opportunity comes great responsibility. "I think the 20th anniversary and All-Star game and the rebranding are all great," Leiweke cautioned, "but if we dont win and take advantage of the moment of truth, theyll all be wasted." That leaves the organization 28 months to right the ship. Entering their 19th season, the Raptors have missed the playoffs in each of the last five years. Theyve won just one playoff series, they havent had an all-star since Chris Bosh in 2010 and they have failed, time and time again to reestablish themselves as a relevant NBA entity following the departure of Vince Carter over eight years ago. The challenge is simple in concept; win, but slightly more convoluted in execution. Shabazz Napier Jersey . 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Jared Dudley Jersey . "Uuufff," was all shortstop Adeiny Hechavarria could come up with after Stantons latest mammoth shot.OAKLAND, Calif. - No matter the lineup or location, the San Antonio Spurs are rolling through the NBA again this spring, just the way they have for most of the last two decades. Especially against Golden State. Tony Parker had 20 points and five assists, Danny Green scored 18 points and the short-handed Spurs outlasted the Warriors 99-90 on Saturday night for their 13th straight victory. "I guess they believe in themselves and in the system, and they just keep working it. Other than that, I dont really know what to tell you," Spurs coach Gregg Popovich said. "Theyve just got great character. They never give in, and I think they like the challenge when guys are out. They seem to enjoy it." Tiago Splitter added 17 points and 14 rebounds as the league-leading Spurs (53-16) pulled away with an 11-0 run early in the fourth quarter. San Antonio, riding its longest winning streak in seven years, is two games ahead of Oklahoma City for the top playoff seed in the Western Conference. The Spurs did it even while resting stars Tim Duncan and Manu Ginobili. They are 3-0 against Golden State this season, including two wins in Oakland without their regulars, after eliminating the Warriors in the second round of the playoffs last year. "Everybody stepped up," Parker said. "When somebodys not playing, its just other guys who will do it. And we trust each other." Stephen Curry scored 20 points to go with six assists and six rebounds, and Andrew Bogut grabbed 17 boards as the Warriors head into a five-day break on a sour note. The Warriors (44-27) had won three straight but missed a chance to move up in the playoff chase after Portland lost at Charlotte. Golden State is still in sixth place in the West, 1 1/2 games behind the Trail Blazers and 1 1/2 ahead of Dallas. San Antonio has won 51 of the past 59 meetings against the Warriors. "We made some mistakes. Its a disappointing loss. Itll make us better," Warriors coach Mark Jackson said. "Hopefully we see them down the road again, but theres a reason why theyre the best team in basketball." After wins at the Los Angeles Lakers on Wednesday night and at Sacramento on Friday night, Popovich rested two of his veterans as he so often does throughout the NBAs marathon schedule. Duncan, Ginobili and Parker all sat out San Antonios 104-102 victory against the Warriors on Dec. 19. Jackson has been trying to take a similar approach dduring the seasons stretch run, though the wins are not always following.dddddddddddd Swingman Andre Iguodala was inactive for the third straight game with tendinitis in his right knee, and backup centre Jermaine ONeal returned after sitting out the previous two games. Even with all the lineup changes, Jackson saw the matchup against the Spurs as a "benchmark" for where his team stands. He joked before the game that the Spurs are like a bunch of "old dudes" at a recreational centre whipping a group of high school All-Americans because of their smarts and savvy. And thats just what it looked like at the start. The Spurs opened the game on a 22-7 run and held the lead most of the way. After the Warriors moved within four in the fourth quarter, Greens 3-pointer capped an 11-0 spurt that put San Antonio ahead 87-74. The Warriors made one last push before the Spurs quickly regrouped. Parker spun for a reverse layup and Green came back with another 3 to stretch San Antonios lead back to 94-82 with 2:18 left, sending most of the announced sellout crowd of 19,596 headed to the exits. "I couldnt be more proud of them," Popovich said. "Their effort with three games in four nights, this late in the season, and the back-to-back tonight, to finish off the three in four was real special because everyone came off the bench and they gave the effort they needed to give and Im just thrilled for them." The Spurs showed off all their best attributes through the game: smothering defence, precision passing and sharp shooting. The Warriors finally found their touch late in the second quarter, when they scored 10 straight points and sliced San Antonios lead to 50-47 at the half. The teams traded scores for most of the third quarter, and the Warriors briefly took a one-point lead. The Spurs put together another surge to go ahead 76-69 entering the fourth quarter, and held on for their longest winning streak since rolling off 13 in a row was from Feb. 13 to March 13, 2007. "You dont win 50-something odd games at this point and not have a good second unit," said ONeal, who had nine points and seven rebounds. "They really fly around." NOTES: Spurs reserve F Matt Bonner also sat out with a strained right calf. ... San Antonio (15-1) and Golden State (13-5) have the most wins in the NBA since the All-Star break. ... The Spurs and Warriors meet for the final time this season April 2 in San Antonio. 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